Building a consumer growth engine from the ground up

Saturday Technologies — Hi-Hello · Chief Growth Officer · Jan 2023–Feb 2025

A founding commercial role connecting acquisition, monetisation, retention, and product.

Challenge

A new social-gaming product needed more than downloads: acquisition, monetisation, and retention had to work together.

Build the commercial growth engine and own the acquisition, monetisation, and retention channels.

Developed creator partnerships and gaming-economy loops, working with product and engineering on recommendation and engagement improvements.

4.5M app installs and 150K paid subscribers in under 18 months, as reported in the existing career profile.

Acquisition is only one part of growth. Product engagement and the business model have to support what happens after the install.

Historical outcomes from the previously published career profile; installs are not a count of unique users.